BUMBLE FLOWER TRUCK CAMPUS TOUR
Tito’s Handmade Vodka brought its authentic, handcrafted spirit to The Honda Classic, creating an inviting branded environment that encouraged connection and celebrated the art of craftsmanship.
Client
Event
Location
Attendance
Making Connections
The Bumble Flower Truck Campus Tour celebrated the power of simple gestures to spark meaningful connections. Each bouquet became a conversation starter a way to bring people together across campuses in New York, Chicago, and Los Angeles. By linking every flower tag to Bumble’s app segments BFF, Bizz, and Date the campaign turned in-person interactions into app engagement. The result was a blend of authentic social connection, brand awareness, and community building that extended far beyond the bouquets themselves.
Bumble Gives Back
As part of the Bumble Flower Truck Campus Tour, the initiative extended beyond brand promotion to make a real social impact. Launching during Domestic Violence Awareness Month, the Bumble team partnered with local shelters and women’s housing centers in each city to donate flower bouquets. These small gestures of kindness brought moments of happiness and connection to women in need, reinforcing Bumble’s commitment to compassion, empowerment, and community support.
Amplifying Campus Tour Buzz Through Social Media Engagement
The Bumble Flower Truck extended its reach beyond the physical tour through powerful digital engagement. Guests captured selfies, shared stories, and posted photos across social media, amplifying the event’s visibility across campuses. The roaming photo booth became a catalyst for organic online buzz, with user-generated content driving awareness, boosting attendance, and strengthening Bumble’s brand presence in each city.
3,000 - 5,000
1,000+
300
3
A Handcrafted Experience on the Green
At the Honda Classic Golf Tournament, Tito’s Handmade Vodka invited guests to step inside a custom-built lounge that embodied the brand’s handmade ethos. Every element from the bars and décor to the interactive experiences was crafted by hand to create an atmosphere of authenticity, warmth, and connection. Over four unforgettable days, the activation became a social hub on the course, blending golf culture with the unmistakable Tito’s spirit.
