HONDA CLASSIC GOLF TOURNAMENT

Tito’s Handmade Vodka brought its signature handmade spirit to the Honda Classic with a fully branded lounge, custom décor, and immersive activations that boosted engagement and sales across the board.

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Client

Tito's Handmade Vodka

Event

HONDA CLASSIC GOLF TOURNAMENT

Location

PALM BEACH GARDENS, FLORIDA

Attendance

1.800 +

Entrance

Branded towers greet guests as they arrive at the ADA-compliant entry ramp, where custom vinyl wraps and an inviting outdoor bar enhance the exterior of the Tito’s Handmade Vodka Stillhouse Lounge.

Branded entrance to Tito's Handmade Vodka Stillhouse Lounge at the Honda Classic, featuring towers, outdoor bar, and vinyl wraps, welcoming guests with ADA compliant access.
Three guests enjoying Tito's Handmade Vodka cocktails in the branded lounge at the Honda Classic Golf Tournament, featuring a green backdrop with Tito's logo and rustic wooden elements.

Design and Decor

Custom décor reflecting the brand’s handmade aesthetic featured reclaimed wood and copper bars, high-top tables, cedar and pipe designs, handcrafted lighting fixtures, rustic framed photos, a wooden crate POS stand, Bloody Mary stations, vinyl wraps, Edison bulbs, custom signage, curated accessories, and adjustable wooden round stools.

Tito’s Handmade Vodka Drives Unmatched Engagement at the Honda Classic

Sales increased compared to the previous year, strengthening the brand’s presence within the golf community. Over 1,800 guests engaged with Tito’s Handmade Vodka through experiential marketing and activations, generating 178,000 social media impressions and an estimated reach of more than 1.2 million.

+1 Year Sales Growth

Exceeded previous year’s sales, reinforcing market demand and brand loyalty.

1,800+ Guest Interactions

Guests engaged directly with the brand through experiential activations and on-site events.

178K Social Impressions

Generated strong online buzz and visibility across multiple social platforms.

1.2M+ Total Reach

Expanded brand awareness and engagement far beyond the event itself.

A Winning Activation On and Off the Course

Tito’s Handmade Vodka transformed its golf tournament presence into a fully immersive brand experience. Blending craftsmanship, community, and creativity, the activation delivered measurable results and lasting impressions both at the event and online.