Firefly AI Photo Booth Experience at Formula E Miami

AI-integrated photo booth that made guests part of the race experience by placing them in a custom race suit and onto the course of the ground-breaking Formula E circuit.

Reserve Your Booth

Client

Showbox / Formula E

Event

Formula E - Miami

Location

Homestead Miami Speedway, FL

Attendance

~375 sessions over 2 days

Bringing Fans Into the Race

At Homestead Miami Speedway, Formula E fans were invited to step inside an AI-powered activation that reimagined what it means to experience the race. PIF E360 used cutting-edge AI faceswap technology to transform attendees into race drivers, placing them directly on the track in fully branded Formula E environments. Over two high-energy days, approximately 375 guests engaged with immersive photo experiences that merged digital innovation, personalized content, and motorsport excitement.

Person capturing a photo of another participant engaging with an AI-integrated photo booth at Formula E Miami, featuring interactive screens and racing-themed elements.
Attendee capturing a photo in front of the PIF Electric 360 booth at Formula E Miami, featuring a green race vehicle and branded signage, showcasing the immersive AI-driven fan experience.

The Ultimate AI Race Experience

Formula E Miami offered fans more than just a view of the track. The AI photo booth allowed attendees to become part of the race itself, seamlessly blending custom race suits, themed backdrops, and real-time AI integration. Guests were able to capture shareable, branded moments that brought the thrill of Formula E to life, creating a one-of-a-kind fan interaction.

AI Photo Booth Highlights at Homestead Miami Speedway

2

days of high-impact engagement at Homestead Miami Speedway

1

AI-integrated photo booth bringing fans into the race

100%

brand alignment with Formula E’s immersive and innovative theme

~375

total guest sessions over two days

Inside the PIF E360 Experience

At the heart of the Formula E Miami weekend, PIF E360 invited fans to step beyond traditional viewing and become part of the race. Every aspect—from custom AI race suits to the digital track overlays, was designed to deliver a highly personalized, visually striking, and shareable fan experience. Over two days, this activation captivated motorsport enthusiasts, merging technology, design, and creativity to showcase the future of fan engagement in motorsport.