AMAZON @ LA TECH WEEK
Firefly partnered with software developers and the Amazon developer team to integrate Amazon Bedrock AI into the world’s first voice-controlled Glambot experience. From initial concept to live activation, the project was completed in under two weeks and required seamless collaboration across four teams operating in three different time zones.
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Event
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Attendance
Redefining Glam Through AI
At LA Tech Week, Amazon invited attendees to experience the future of AI-driven interaction through a groundbreaking Glambot activation. By integrating Amazon Bedrock, Firefly delivered a fully voice-controlled cinematic capture experience, allowing guests to trigger and direct the Glambot using spoken commands. The result was a seamless blend of technology, creativity, and real-time responsiveness that showcased Amazon’s AI innovation in a highly visual, unforgettable format.
The World’s First Voice-Controlled Glambot
This activation pushed the boundaries of experiential technology. Guests engaged directly with the Glambot through voice prompts, activating cinematic slow-motion captures powered by AI logic. The experience demonstrated how advanced AI can move beyond screens and into physical, real-world interaction, positioning Amazon at the forefront of applied AI innovation.
LA Tech Week Highlights: 375 Sessions and Voice-Controlled AI Glambot
375
World’s first
< 2 weeks
4 teams
Inside the AI Glambot Experience
At the heart of Amazon’s LA Tech Week presence, the AI Glambot became a live demonstration of what’s possible when AI meets experiential design. Guests didn’t just pose, they interacted, commanded, and co-created cinematic content in real time. The activation served as both a crowd-pulling spectacle and a powerful proof of concept for AI-driven physical experiences, leaving attendees with striking content and a firsthand look at the future of AI engagement.
